Except for when you are very lucky, marketing and exhibition advertising doesn’t not usually come easy. It needs a lot of ideas and brainstorm. But every business needs to do it. And many businesses don not typically have a good marketing plan in place to refer to for ideas of what works and what does not in an effort to help guide their business. A marketing plan does not have to be long and drawn out. It will most likely take a day or so to flush out the key components of your plan. Once you have a plan, you can stick to it or modify it as you learn from your marketing. Are you aware of what your customers think about your organization? Do you know that you are selling the right product or service? Why did you choose the pricing you chose?
To set your exhibition targets, you must define what your company wants to sell, showcase, market, brand, or connect in an exhibition and to whom.
Typical objectives are any combination of the following:
. Improve sales through new purchases or qualified trade exhibition leads
. Introduce new products or services
. Open untouched markets or territories
. Gain mass media publicity
. Improve the company representation or brand
. Perform sales meetings in conjunction with the exhibit
. Enhance your interactions with current customers
. Conduct researching the market
. Attain contact names for the visitor e-mail list
. Check out the competing firms
. Provide knowledge to the visitors
Setting objectives is the first step in any successful exhibition advertising campaigns and marketing activity.