Booth design and display techniques to produce effective visual presentations

Booth design is a key for exhibitors is to continuously improve the value of their brands. Completely new and progressive elements need to be added to the existing design mix. Elements that excite the senses of potential customers such as flat screen video clips, artwork, music and lighting help to create a unique environment and presentation experience.

An impactful visual, smart created booth design is one that creates, curiosity interest and choose decisions within a short distance of the stand approach.

The expansion in competition and the changes of consumer habits obliges businesses to introduce new designs so that you can attract more customers. Find alternatives how to introduce a new service, or a new idea in addition to selling actual merchandise. At this moment, visual merchandising has a considerable role because it helps consumers ensuring an attraction and finally, a personal connection with the product.

Maintain your branding clear and visible for visitors. A few large and in a position signs, printings and visuals will ensure your brand is fast and simple to see. Make sure to keep your message simple and clear in your signage, you need to grab visitors attention quickly 

Back-lit displays enable you to create a glowing backdrop at any event. They have managed to make it easier to stand out while being versatile enough to display your message.

The exhibition booth design and style and configuration of exhibition room lighting will depend on many planning parameters. Fore-
most among these 
will be the architecture of the building with which the lighting is required to harmonise. Other reasons are booth internal proportions, interior design, colour schema, available daylight and, ultimately, the nature of the award winning exhibition design. The way the ambience is shaped by light and shadow is a matter of fundamental importance.

Participating at the main exhibitions related to your industry with smart concepts a convenient strategy is a primary factor.

Franco Stera is Executive MarketingManager at Marketing/Creative Services Activteam, assist throughout exhibitions, exhibitors brand and exhibition marketing objectives. Find out more.