Exhibition booths are designed with the objective to bring customers in, and visual merchandising plays an important role in that. In modern days, consumers are not influenced anymore by sales persons, but they are influenced by the displays, and the way they see the product. Exhibition image and booth environment is a significant determinant to spend time in and to spend more money than planned. On the other hand, exhibition booth elements such as color, lighting, have an immediate effect on the decision making process. The components such as videos, illumination, color and structure create a unique atmosphere and excite the sense of consumers.
By using your exhibition booth strategically, you can also place your company as being part of a niche within your market. More details here
Nicely planned exhibitions booths make it easy for companies to analyze their competitors. Exchanging information and having conversations remains essential. In a decision making situation the degree of personal trust established between partners is a crucial factor. In the competition for any business partner trust personalized acquaintance marketing become values in their own right. Whether both at home and abroad, having the capability to maintain close customer contact is an essential factor in the quest for strategic success. See more here