Strategies for Greater Impact – Grow and strengthening your brand by stand design

Trade exhibitions, conferences, business meetings, and other industry events can all be important opportunities for businesses of any size looking to make important connections, introduce new items, and generate momentum. Making the most of your appearance on the trade event floor is essential, and it all starts with a custom designed exhibition stand and banners showing your corporate identity and establishing your brand.

Exhibitors need to learn how to captivate interest, to be remembered, and to turn prospects into customers. At a trade show, buyers and sellers are full of options and information. As an exhibitor, your marketing message could be consistent from show to show, or it can be tailored to the show and the location. A brilliantly created exhibition booth, however, is always involved.

First perception is essential when first visiting an exhibition stand. A customer first impression is formed within seconds
upon arrival. Creating an aesthetically appealing, well arranged external and internal area will allow easy trafficking in conjunction in making a great first picture to the consumer

A powerful exhibition booth can have an effect on the profit and image of the brand. Designing an exhibition booth is the art of preparing because it is a creative process. It is the art of drawing, composing and selecting colors, materials, furnishings and display areas to enrich the appearance of a booth interior. The main purpose is to create an attractive atmosphere an inviting surrounding and to enhance the presentation.


When considering exhibition stand presentation, there are a few tried and true techniques that even the most skilled visual merchandisers still utilize
. To start with, visual merchandising is a combination of many components, principles, elements and arrangements.
The success of your exhibition presentation involves the creative and strategic interconnection between many aspects – always ensuring that the merchandise
and the experience is best represented to the customer.

An inviting ambiance brings customers into the custom Exhibition stands and also keeps them there more time. Trade show marketing and business presentation are a vital portion of any exhibition operation. An outstanding visual booth demonstration can improve exhibitors brand image and significantly increase revenues.
Consider your stand design idea as a billboard that only has a few seconds to catch a customer attention.


Franc Stera is 
Eexhibition Marketing strategist at Marketing/Most forwarded exhibition markering research by Activteam.