The benefit of trade fairs is the possibility they offer to expand customer relations. Relations can be maintained by a brief conversation on the stand rather than by investing large amounts of time and money on traveling. Trade shows make it possible to combine several marketing instruments.
Exhibitors should learn how to captivate interest, to be remembered, and to turn prospects into customers.
Buyers and sellers are full with choices and information. As an exhibitor, your marketing concept could be consistent from show to show, or it can be tailored towards the show and the location. A intelligently created exhibition booth however, is always involved.
The first impression is essential when first visiting an exhibit stand. A customer first impression is formed with in seconds after arrival. Creating an aesthetically appealing, well-arranged outside and the internal area will allow easy trafficking in conjunction in making a great first impression to the potential customer
A well prepared stand uses visual connection by putting the product or brand at the point of sale by making it as a title character. Visual Marketing Designers are responsible for visual communication within a booth.
Their target is to make evident the characteristics of a product in order to favour the selection process of the customer.
Today the competitive exhibition environment, struggle in order to increase their revenues and to carry their brands towards the wider masses. The best way to achieve this purpose is to consider the architectural booth design. The exterior of the exhibition stand presentation, as well as their interior design, can help to be recognized the brand and increase visibility
An inviting atmosphere brings people into the exhibition booth and also keeps them there longer. Event marketing and demonstration are a vital component to any exhibition operation. An effective visual booth demonstration can improve exhibitors brand image and drastically increase sales.
Consider your stand design strategy as a billboard that has only a few seconds to capture a customer attention.
Franc Stera is Eexhibition Marketing strategist at Marketing/Most forwarded exhibition marketing research by Activteam. More Info